TikTok is introducing a new feature that enables them to lessen the volume of artificial intelligence-produced content appearing in their timelines. This step comes as the platform announced that it now features over 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a widespread release. This shift coincides with a rise in AI content, driven by recent AI video creators.
AI Content on Other Platforms
Recent reports that nearly a tenth of the most rapidly expanding channels on a competing service only show content made by AI. A significant portion of this material is considered low-quality AI content, a label for substandard, mass-produced content that is often nonsensical or dreamlike.
Based on user feedback that a lot of users enjoy content created using AI tools, ranging from digital art to educational videos, and we want to give people the ability to increase or decrease of that, based on their own likes,” stated a spokesperson.
Scale of AI Content
The platform disclosed that there are currently over a billion videos on its service identified as artificially created. Collectively, more than 100 million pieces of content are uploaded to the app daily, making AI-generated material a limited portion of its overall inventory.
How to Adjust Settings
Viewers will be capable of limit or boost the level of AI-generated videos they view by opening the “manage topic” option in the application and choosing “AI-generated content”. Other topics that currently be adjusted under the filter cover current affairs, clothing, aesthetics, and dance.
AI Disclosure Rules
Its guidelines require creators to identify “realistic” AI-made content, and it prohibits harmful fake videos of celebrities or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its community policies.
Furthermore, the platform will now add an AI-generated tag to content produced via its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This step is designed to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is furthermore establishing a two million dollar awareness program for experts and institutions to develop educational content about ethical AI use. This program will benefit educational bodies specializing in training coding and technology.
Moderation Strategy
TikTok has defended its moderation strategy, amid debate over proposals to make redundant hundreds of review team members in the UK. It is planning to cut a significant number of roles in its user protection department in the UK capital, with worker representatives and online safety experts expressing worry that staff are being displaced by machine-led review.
A senior executive clarified that human moderation would remain essential, but AI can safeguard staff by filtering out the most distressing content prior to it is viewed by staff. The company reported a 76% decrease in explicit and harmful content reviewed by safety staff over the past year due to the use of its machine learning processes.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a lot of the machine support is making a difference work at speed.”
